Writing web copy is a specialized genre that combines marketing savvy with an understanding of the culture, mindset, psychology and lingo of the internet. This means that there are some differences between writing copy offline and online. Selling on the web is text driven and to be effective, it needs to grab attention, create desire, cause an action, and create satisfaction.
You need good web copywriting skills or need to hire a good web copywriter if you're an internet marketer or website owner who sells goods or services, a professional who approves and organizes internet marketing campaigns, or even a webmaster who wants to expand his business offering more services or products.
I'll tell you write now, if you want to be successful marketing your goods or services online - don't make your website look like one big ad! Use editorial style web headlines and copy. Also, write much like you're talking to someone casually - a conversational style. This friendly and approachable style ensures you don't scare your visitors away and causes them to continue reading to a point that they have a desire that calls for an action.
Well, I could go on but I'm still studying as much as I can about internet marketing in case I decide to branch into selling products online. If you're also in the same boat I am you can probably use all the information and guides you can get your hands on in order to make the right moves in the internet marketing arena. If so, keep your eyes on my blog as I'll be giving away free e-books that'll give you the heads up on what you need to know.
The first giveaway is a book called "10 Steps To Killer Web Copy." This also includes all the material you need if you wish to market the book with a ready made website and all the resell rights. In order to receive this, you have to do the following:
- write about this giveaway on your blog (no trackbacks please, only full posts)
- describe what goods or services you are selling and how this giveaway may help you
- come back to my blog and fill in your contact information at the bottom of the page
- include your email, direct link to your post and I'll email you the prize if it's all good
As this is a giveaway and not a contest, it will be ongoing. So, if you're reading this and it's a few months (or years) down the road don't hesitate to follow the steps to receive a resource that can help increase your sales. ♦DiggIt! ♦Add to del.icio.us ♦Add to Technorati Faves ♦Stumble This
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